Jornal Internacional de Avanços em Tecnologia
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Embracing the Human Touch in AI-Enhanced Business Analysis: Charting the Path to Strategic Growth and Innovation for Business Analysts

Omorinsola Seyi-Lande, Chioma Onaolapo*

In the dynamic landscape of contemporary business analysis, the integration of Artificial Intelligence (AI) marks a transformative shift. This article explores the theme, "Embracing the Human Touch in AI-Enhanced Business Analysis: Charting the Path to Strategic Growth and Innovation for Business Analysts." Delving into the symbiotic relationship between human expertise and AI capabilities, emphasizing the significance of a human-centric approach in leveraging AI for strategic decision-making. The exploration encompasses frameworks, models, and ethical considerations that guide practitioners, highlighting the enduring relevance of human qualities such as intuition, creativity, and ethical discernment. The article envisions a future where business analysts, as architects of innovation, shape a landscape where the human touch remains integral to AI-driven analytical processes. Through case studies, success stories, and lessons learned, this article aims to provide insights that empower business analysts to navigate the intricate intersection of human intelligence and AI, fostering a harmonious collaboration that propels organizations toward strategic growth and innovation.