Jornal de Turismo & Hotelaria
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Developing of Tourist Friendly Destination Concept: A Quantitative Study

Anuar ANA, Ahmad H, Jusoh H, Hussain MY and Nasir RA

The introduction of tourist friendly destination concept needed for city tourism. However, this concept is not only to cater the tourism provider desired, but also for the tourist’s needs especially domestic tourist. Taking into consideration that tourist friendly destination concept is also relevant to domestic tourist, the aim of this study to developed tourist friendly destination concept in city tourism. The assessment was conducted based on the perspective of domestic tourists, through Kuala Lumpur as a case study. A total of 420 respondents were chosen through purposive sampling method. Respondents were selected from the main tourism six sub-sectors in Kuala Lumpur. The results of the study explained that the level of attributes was “important” with overall mean value range 3.61 to 4.04. This study contributes to the development of tourist friendly destination concept in city tourism and help tourism providers improve the development of tourism at both the national and state levels.